Review: Asher Roth - Asleep in the Bread Aisle

There's no way to avoid him, especially as another upcoming white emcee. He has become the new spotlight chosen to represent the "white rapper". Among all the other ridiculous
acts out there calling themselves hip-hop, I'm not mad that he is our current representation. While his style and delivery isn't anything extraordinary, his music provides a fresh approach
to all the flashy sneaker rap that younger emcees are getting into. Since THC focuses on positivity and concepts, its easier for us to enjoy his music other than alot of other wanna-be rappers that just have nothing to say. There are plenty times when the rhymes seem amateur or simply dumbed down at best, but the production def carries the album through. His beats were def handpicked to create a very cohesive sound from beginning to end. My conclusion is this; all in all the album is worth the listen and can def stick around in rotation for a little. But I think his buzz and notoriety surpasses his talent, especially compared to other established independent white artists that I'm sure most real hip-hop heads know about. Unfortunately the machine that has supported Asher Roth has not even scratched the surface of talented underground artists that can do what he does. But I think he knows this and has a respect for the culture around him of other artists making this music. I'm glad he's out and hopefully his success will open the idustry's eyes to the mainstream potential of other already successful "underground" artists.

Choice songs include "Take Me As I Am" and "La Di Da" which has a dope video on MTVU.com in which our boy Future is rockin Cloudkicker at the very beginning.

FLOW - 4
Lyrical Content - 3.5
Production 4.5
Albumness - 4
OVERALL - 4